About
The Boot Camp is an intense workshop for mastering all of Google’s marketing tools, and generating more sales & leads from your personal/corporate website. It’s designed for freelancers, web professionals, small business owners, online entrepreneurs, affiliate marketers and marketing managers. The next boot camp starts on April 17th. Here’s what you’ll learn:
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Curriculum
After our Boot Camp, you’ll be able to use every tool in Google’s arsenal effortlessly – to track competitors, generate leads and convert them to customers. But you’ll also know where the opportunities lie. You’ll be the one who leads your organization/industry in the next wave of technology. Here are some of the things we’ll cover …
Big Picture: 51 sources of getting traffic. 26 ways of converting visitors into customers. Budgeting for online marketing. Tracking results and justifying ROI.
Google AdWords: Its potential and pitfalls. Setting up campaigns the right way. Researching keywords. Optimizing existing campaigns. How to budget & bid. Learning the new interface. Quality scores & landing pages.
Search Engine Optimization: Ranking well on Google. On page vs off-page ranking. Getting inbound links. Using Wordpress and CMS to increase rank.
Google Analytics & Website Optimizer: Setting it up on simple & complex sites. Setting up reports. Advanced segmentation & goal setting. Testing to improve conversion rates. A/B vs Multivariate tests. Landing page primer.
Facebook & Web 2.0 Traffic: Ads vs events in Facebook. Blogging for traffic. How to use Twitter and LinkedIn. Setting up company pages in Facebook.
Copywriting & Email mktg: How to reduce bounce rate and increase conversion rates. Tweaking copy on your site. White paper and special report writing. Home page vs content page copy. Getting the opt-in. How frequently to mail.
Other Google Tools: Alerts, Webmaster Tools, Basics of Adsense.
Dates
The next Boot Camp starts on April 17th 2009, and is spread out over three days - April 17th (Friday), April 25th (Saturday) and April 26th (Sunday). The training will run each day from 9am to 5pm, with breaks for lunch and tea.
One size doesn’t fit all - depending on your role within your company - you may want to come for different parts of the workshop.
The first day, 17th, is the Strategy Boot Camp.
We’ll focus completely on big picture business issues that you need to focus on. We’ll talk about the available tools, their benefits/pitfalls, how to budget for online marketing, showing the ROI with digital marketing and much more.
If you’re a marketing manager, a business owner or a hands-off person who doesn’t have to dip their hands into implementation - this is the one day you want to attend. Just attending the Strategy Boot Camp costs S$195.
The next two days, 25th and 26th, make up the Implementation Intensive.
We’ll spend these two days digging deep into every Google tool you need to use - including the brand new AdWords interface, and advanced features of Google Analytics and Website Optimizer. Plus, we’ll spend considerable time talking about copywriting, website design, search engine optimization, landing pages, quality scores and much more. And, as a bonus on 25th April - You’ll spend time with an ad exec from Google South East Asia - Ask all your questions in person!
If you’re a web marketing professional, search marketing executive, hands-on business owner, online entrepreneur, affiliate marketer or independent consultant, then you can’t stop at just formulating an online marketing plan. You need to attend all three days to learn the gritty details, and potential problems during implementation.
Attending all three days costs S$595 (a really recession friendly price, participants in Feb paid $1495).
Videos
Here’re some video comments from participants who attended the last boot camp in Feb 2009.
Schedule
April 17th (Day 1) / The Online Marketing Strategy Boot camp
(for participants of the Strategy Boot camp & Implementation Intensive)
- The Potential and power of marketing to Google users
- 51 ways to generate leads and get more customers
- 26 ways to improve conversion rates
- SEO vs PPC vs Facebook vs Social Media
For participants of the Implementation Intensive, there’s a one week break after Day 1. We’ll return on the saturday after - April 25th.
April 25th (Day 2) / Using Google to get more traffic
(only for the Implementation Intensive participants)
- How to use Google AdWords, SEO to generate more traffic.
- 2 hour Quick action steps to resolve every bottleneck of your website
- The elements of the perfect website Google desires from you
- Getting traffic from Facebook, LinkedIn, Twitter & Blogs
April 26th (Day 3) / Converting Visitors into leads & sales
(only for the Implementation Intensive participants)
- How to use Google Analytics to understand customer behavior
- How to set up A/B & multivariate tests within an hour
- How to craft the right message for your ads & landing pages
- The secret of websites that convert up to 85% of their visitors
This is a very brief overview of what’s covered - click here for a more detailed program sheet.
Contact
Questions? Comments? Need a real voice to talk to? There are multiple ways to reach us.
Option 1 - Call Us. The easiest one is to call Rachit Dayal, the trainer. His cell phone number is (+65) 9489 6814. If he’s not in a meeting, he’ll pick up and answer your questions about the workshop.Alternatively, call David at +65 9489 6814. He’s the guy in charge of billing, logistics and organization. He’ll help you in matters of billing and dates.
Option 2 - Live Chat. If you head over to the online brochure - www.HappyMarketer.com - you’ll see a little Live Chat button on the bottom-right corner. If one of us is online, you can just message us there and chat with us.
Option 3 - Email or Web Form. Finally, you could just drop us an email at Support@HappyMarketer.com. Or just fill out the form below, goes to the same place. We’ll respond as quickly as possible.
Sign Up
Special Early Bird Offer - Expires Apr 10, midnight
- Online - Pay by Paypal or any credit card and reserve your spot right now. Registration details will follow via e-mail.
- By Telephone - Call 65-97396959. Talk to David - he’s the guy in charge of cheque and credit card installment payments. Discuss your situation with him or leave him a voicemail so he can get back to you.
